Online shopping is spiking across categories, and that can turn channel strategy into a balancing act. Amongst all the variables there’s one thing you can be sure of: eCommerce mobile apps are going to be vital for success. Read the top reasons why you need an ecommerce mobile app.
There’s a lot of high-fiving in eCommerce these days. More and more eCommerce teams are smashing their growth targets, sometimes with minimal effort.
The current pandemic is speeding everything up and it seems there’s no ceiling for online sales. So what’s the take-way?
Don’t argue with success! If it isn’t broken…
Mobile commerce is leaving desktop in the dust. M-commerce apps (also known as ecommerce apps or shopping apps) can help retailers grasp mobiles’ full potential. Read all about m-commerce apps in this comprehensive guide.
What’s in this guide to m-commerce apps?
Shopping on the go, it’s definitely a thing. Whether you’re…
Can Progressive Web Apps (PWAs) help eCommerce brands to boost mobile sales and loyalty in 2020? Read what PWAs are and how they affect eCommerce conversion.
Have you heard about Progressive Web Apps (PWA)? They’re a bit like apps lite — all the full-bodied features you’ve come to expect, but without the bitter aftertaste of app store approvals.
They don’t need to be downloaded then locally installed. Instead they appear like magic inside mobile web browsers. Users who’ve found you via organic search get instant access.
And since most online shopping traffic now originates from mobile, those features make PWAs…
How can ecommerce stores develop a successful mobile commerce strategy in 2020? You’ll read it here.
Stop us if you’ve heard this one before: ‘by 2022, almost 70 percent of online sales revenue will come from mobile — B2C and B2B’.
It’s no joke. Transaction volume is rising, traffic is surging, and brands from high street to trading estate are adjusting their channel strategies to keep pace with changing customer habits.
Alongside expectations for growth, the mobile shopping boom also tells you how fiercely contested the space is going to get. …
The choice between a dedicated mobile app versus mobile responsive website is a classic false dichotomy. The truth is, if you’re looking to grow engagement, sales, and conversion, you really need both.
The war for web traffic is over, and mobile has won hands down. Desktop has finally been defeated — or so you’d think.
Although the majority of visitors to retail sites arrive from smartphones, many e-commerce teams are still undecided if a dedicated mobile app is worth the investment.
Apps are everywhere, so why the caution? …
Remember those days where you had to get out of the house to buy the stuff you needed — even when it was raining outside and waiting at the counter took forever? Well, it’s not just you. Those days really are over.
Virtually all brick and mortar stores now offer their products online. Consumers can shop from the comfort of their home — or on the go, using a smartphone or tablet. Websites like Amazon and Alibaba now dominate international retail.
The last few years have seen the trend develop further. Mobile phones are growing in importance to the point…
The world is going mobile, and the B2B space is no exception. Modern buyers want to make purchases from smartphones and tablets. To win and keep their business, brands need B2B ecommerce mobile apps.
When done right, an app like this can improve the buying process and improve initial and recurrent sales. However, the rules of the game are different in the B2B space when compared to B2C.
B2B customers need different features, design elements, and content to get the most optimal mobile experience. To this end, you need to understand the best practices of developing a B2B ecommerce mobile…
B2B buyers look for the same digital experience they encounter as consumers. Read this and other reasons why every B2B store needs a B2B mobile ecommerce app.
According to a recent study, mobile devices drive over 40% of B2B ecommerce sales for leading organizations. That’s a large number — but this is only the beginning. According to Forbes, B2B ecommerce will grow to $6.7 trillion by 2020, with most sales being mobile.
These findings may surprise many of our readers. After all, the B2B marketplace is traditionally desktop-oriented. What’s changing?
According to the Boston Consulting Group (BCG), evolving B2C habits…
App stores aren’t just a place to publish apps. With over 500 million weekly visitorsto Apple’s App Store alone, they’re also an outstanding marketing channel. This means that making your apps easy to find and attractive to users is key to boosting downloads and sales.
We previously mentioned that making an app isn’t a “build it and they will come” deal. You have to proactively optimize your app for the app stores you’re releasing it in. You also have to make an effort to market on an ongoing basis once you’ve done that.
Below, we’ll help you on both fronts…
Your ecommerce app is finally done.
After spending time, money and energy on creating a perfect ecommerce app, you’ve managed to publish your mobile app in all the app stores.
But that was weeks, maybe even months ago, and you’re not getting the results you were expecting. Only a few downloads and hardly any revenue. Now you’re starting to question if a mobile app was the right channel for your customers after all.
The good news: ecommerce apps are seen as the prefered shopping channel worldwide, even for gen Xers and baby boomers, who are older. …